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So many people reach out asking for a logo, event collateral or graphic design request. Most designers would ask “what colours do you want to use?” but the response should really be “what brand experience do you want to create?” I want to share the important difference between Branding and Design, how both have evolved and how both will impact your marketing drastically. A brand is something

It’s that time of year. Get serious about your marketing and, rather than continue repeating the same and expecting a different result, setup 2018 so you can SOAR. Here are 10 Marketing Must-Do’s you should have started yesterday: 1. Plan For Failure, Not (Just) Success The purpose of this is not to be negative or think you’re going to fail. Planning for failure is actually a SMART move;