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Inspired by the 2000 Rom-Com “What Women Want”, comes the less elusive, more important for your business, “What Workers Want”. A tell-all tale of how to keep a happy workplace, keeping in mind – a happy workplace is an efficient, creative place that clients love coming back to. Systems, Protocols, Organisation This means everything from receipt records to your marketing-to-sales handover. One person should not be the keeper

Value is not something we can see, buy or use; value is something we FEEL. So how do you make your clients feel like they’ve encountered VALUE when purchasing your products or services? Put simply – listen to what they really need and provide them with exactly that. Let’s take a closer look… Value is Subjective Here’s a scenario: Would you pay $50 for a glass of tap water? Absolutely

Present-day self: It’s going to be a @#$%%^ load of work Past self: Bring it on Present-day self: But seriously, prepare your friends and family so they know what you’re about to embark on – cherish the support and emotional labour they offer you. Also expectation manage the people around you so they are aware of your current abilities/availabilities: you’re not being a flake, you’re just starting your

Marketing for professional services is no easy task. You know what you’re doing … we’re not going to tell you what financial advice to give your clients, the market value of a property or how best to balance the books … but what about everything else that drives your business and gets clients through the door? Let’s talk about Marketing for professional services Is your marketing automated? Outsourced?