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Melbourne Cup—the annual horse race lasting no more than a few minutes is an undoubtable excuse for fun, debauchery and midweek hangovers. We are here to help keep the event classy, make your day a delight and help you pick the winner (not really, sorry about that). CASH ONLY ATM usage soars on Melbourne Cup Day. Data from the Commonwealth Bank shows a steep increase of ATM usage

It is obvious when a brand is marketing based on their WHY rather than WHAT or HOW. Maybe you’ve never noticed or thought about it before, but it obvious in the way these brands are universally known and global leaders in their industries. Examples of companies who know and assert their ‘WHY’: Virgin: Richard Brandson created a pay-for-what-you-use business model. Yes it is also a young, hip and