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Niche marketing is a powerful tool for businesses to leverage, particularly in an increasingly competitive consumer world. This marketing tactic involves targeting a small, specific, and unique marketing segment – often an underserved audience – in the hope of building brand loyalty and positioning a business as a market leader. However, discovering niche markets can be unpredictable – and the tactic isn't necessarily for everyone. Is niche marketing relevant

Work smarter, not harder. This circa 1930s quote is attributed to an industrial engineer named Allen F. Morgenstein, who is credited as the creator of the work simplification process. With our lives seemingly getting busier by the day, it pays to pause, reflect, and consider this quote. Are you as productive at work as you could be? Or more to the point, are you as efficient as you could