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‘Content’ has become a very 21st century word. Consumable content, valuable content, video content, explicit content (!). ‘Content’ is the all-encompassing way we describe the audio-visual information we consume. Here are 5 steps to make sure you’re as CONTENT as possible with your business’s content! 1. Find your Audience This is your starting point. So how do you know who’s vibing with you? Thanks to the digital age

Automation, or rather the industry buzz phrase ‘Sales Force Automation’, when uttered can incite a certain fear and loathing among sales teams. Why? Because of misunderstandings and incorrect ideas attached to automation when it comes to sales.We are here to myth bust and manage expectations about automation and what it can do for your sales processes. 1. Pinpoint your Processes to Automate Not every part of the sales

Everyone hates ads, yet people keep advertising. When you think about it – the opposite of an ad, something requiring paid distribution, is something that is distributed freely! For something to gain the affinity of its viewers/users to the point that they share it among their contacts, it has to be just that…a thing. A thing is tangible, likeable, useful, interesting, engageable content – it’s about creation. Creating