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A logo is not a brand, you’ve heard us say this many times, but that doesn’t mean a logo isn’t a very crucial part of the brand experience. In fact, a logo encompasses everything a brand is about and delivers it all in a shrinkable and recognisable collection of pixels. Image is consumed 60,000 times faster than text, and visual information makes up 90% of the information

Without marketing analytics you cannot understand, predict, manage, shape, test and evaluate your business’s marketing strategy. In a survey of senior marketing executives done by the Harvard Business Review in 2008, “more than 80% of respondents were dissatisfied with their ability to measure marketing ROI”. So fast forward a decade, we are now on the other side of the web analytics wave and potentially dealing with a