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The ‘shocking’ news of a Liberal-National coalition victory in Australia after the weekend’s federal election begs the questions: How could a majority win like this be so unexpected? and What are the lessons to be learnt here? I’m not going to pretend that politics is just marketing. But, my gosh, there sure were some marketing stuff-ups that the opposition is going to have to fix to

Cause Related Marketing funnily enough shares the same acronym as Client Relationship Management, and both are about managing your engagement with clients to grow your business. However the former CRM refers to the term coined by American Express in 1983. It’s about corporations giving to non-profit organisations and in theory it is mutually beneficial for both; raising money for charity while bolstering corporate image and profits. When