The ‘shocking’ news of a Liberal-National coalition victory in Australia after the weekend’s federal election, begs the questions: how could a majority win like this be so unexpected and what are the lessons to be learnt here? I’m not going to pretend that politics is just marketing, but my gosh, there sure were some marketing stuff-ups that the opposition is going to have to fix to

Our past clients are our best proof, so it’s no surprise that customers who are referred by a friend are four times more likely to convert (Neilsen, 2018). So how do we leverage this pool of good press without coming across as awkward, or even worse, desperate?   1) Be Direct If you’re going to be direct you’ve got to do it right. Time it so you ask

Cause Related Marketing funnily enough shares the same acronym as Client Relationship Management, and both are about managing your engagement with clients to grow your business. However the former CRM refers to the term coined by American Express in 1983. It’s about corporations giving to non-profit organisations and in theory it is mutually beneficial for both; raising money for charity while bolstering corporate image and profits. When