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Our past clients are our best proof, so it’s no surprise that customers who are referred by a friend are four times more likely to convert (Neilsen, 2018). So how do we leverage this pool of good press without coming across as awkward, or even worse, desperate? Here are five totally unawkward ways to ask a client for a referral. #1 Be Direct If you’re going to be

Stop trying so hard to make the sale and have clients knocking on your door instead. This is the antithesis of the shotgun approach - marketing for tomorrow. It's slow and steady but will give you a long-term pay-off. It's not the not all-that instantly measurable, but a sure-as-hell worth-it approach to driving sales in the long-run. So let’s begin… Demand Generation The first thing to remember about 'Demand