Client referrals – they're super important for businesses. Your clients are the best proof to prospects of a job done well. In fact, research consistently demonstrates the ability of client referrals to drive and increase conversion. How do you leverage this pool of good press without coming across as awkward, or even worse, desperate? Here are five totally unawkward ways to ask a client for a referral. 1. Be Direct If you
A desire for immediate results can lead to businesses making rash decisions. But as we outline, being patient and 'marketing for tomorrow' can create much better outcomes in the long run. It's natural to want instantaneous returns on your marketing outputs. And the pressure to provide tangible results is ever-present. This leads to many businesses applying a shotgun approach to their marketing. But is it the right move? We don't