Our past clients are our best proof, so it’s no surprise that customers who are referred by a friend are four times more likely to convert (Neilsen, 2018). So how do we leverage this pool of good press without coming across as awkward, or even worse, desperate? #1 Be Direct If you’re going to be direct you’ve got to do it right. Time it so you ask when

Stop making the sell and instead have clients knocking on your door. This is the antithesis of the shotgun approach…It’s the slow and steady, long-term pay-off; it’s the not all-that instantly measurable, but a sure-as-hell worth it approach to driving sales in the long-run. So let’s begin… Demand Generation First thing to remember about Demand Generation is that the demand for your service, your product, your wonderful and unique

I think we're all settling into this "new normal" and it's safe to say, like any good business & community, we're adapting well and will be on the upturn within a couple of months. So to make sure we're prepared, here's how to get your clients RAVING about you:   PEACE…PLAN Keep the PEACE by keeping your team well-informed, and optimise your processes to save time and money –