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“Try and you might succeed”— the age-old adage we've all heard, that frankly doesn't inspire much confidence. More so, is not enough when making a sale. When you say, “I will try” to a prospective client or even an existing client, you might as well just go right out and say, “I’m most likely going to fail and disappoint you”. “I will try” automatically brings to mind all those

It’s so difficult to stay ahead of the pack as an accounting firm. But if you can find your niche as an Accounting firm, you will already have the advantage. Competition is rife in the accounting industry. It seems that every firm tries to offer every possible service TO EVERYONE. Cast the net wide. And you're not just competing against local firms anymore either! Cloud computing technology,

A logo is not a brand - you’ve heard us say this many times. However, that doesn’t mean a logo isn’t a very crucial part of the brand experience. After all, a logo encompasses everything a brand is about, and delivers it all in a shrinkable and recognisable collection of pixels. The more iconic logos we know today even have the power to paint a picture