‘Content’ has become a very 21st century word. Consumable content, valuable content, video content, explicit content (!). ‘Content’ is the all-encompassing way we describe the audio-visual information we consume. Here are 5 steps to creating content to hype and hustle to make sure you’re as CONTENT as possible with the content you create for your business! 1. Find your Audience This is your starting point. What is your

Without marketing analytics you cannot understand, predict, manage, shape, test, and evaluate your business’s marketing strategy. In a survey of senior marketing executives done by the Harvard Business Review, it was found that “more than 80% of respondents were dissatisfied with their ability to measure marketing ROI”. So how does data work for a creative marketer? Fast forward a decade, we are now on the other side