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Branding is dead. Long live CX. Lots of people are saying it.  We agree with the CX bit—but even in the new world of Customer Experience (CX), the death of branding has been greatly exaggerated. Great branding doesn’t compete with CX. Great branding is the foundation of CX. Ok so what goes into a great brand? It’s much more than a logo or identity. We live by that—in fact