“A yes is always better when it starts with a no.” - Mike Ross, Suits “We’re all in sales now.” - Daniel H. Pink, Author - To Sell Is Human Yes, I know, two quotes in one intro - but great selling is not always about following the rules! Anyone can sell. In fact, everyone does sell. We just might call it something else. We use the art of
Halloween Hall of Horrors
In any profession there are highs and lows – that’s a fact. When it comes to sharing expectations it can be challenging. Between tight deadlines, complex industries, or essential communications, sometimes we get our wires crossed. It can be hair-raising and tense. Over the years, we’ve heard it all. From the random requests to last-minute changes, and even complete 180°s – nothing phases us. Just like all creatives,
Art Meets Science: Brand Competition Done Right
Branding is a mix of both art and science. Believe it or not, it’s more scientific than you think. When it comes to business, most companies operate in a crowded marketplace. There are many similar businesses providing similar services. Sure every brand thinks they’re better, smarter, faster, easier, special. And many are! But how do you quantify these incredibly subjective adjectives? How do you add meaning
How to Bring Your SEO Content and UX Content Together We’ve all heard that cash is king. And in marketing, so is content. It’s a tale as old as time. But who are you writing for? And is that the right choice? In the war between bots and humans, it’s hard to pick a winner from either corner of the ring. There are die-hard fans of both.