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“A yes is always better when it starts with a no.” – Mike Ross, Suits “We’re all in sales now.” – Daniel H. Pink, Author of 'To Sell Is Human' Yes, two quotes in one intro – but great selling is not always about following the rules! Anyone can sell. In fact, everyone does sell. We just might call it something else. We use the art of persuasion in our

Branding is a mix of art and science. In fact, it’s more scientific than you might think. Most companies operate in a crowded marketplace, many providing similar services. Sure, every brand thinks they’re better, smarter, faster, easier, or special. And some are. But how do you quantify these subjective traits? And how can your brand stand out from the crowd to ensure it's top pick with consumers? Let's dive into