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Growing your brand can be easier said than done. New ideas and companies are springing up every day. They’re all suffering the same fate. They’re all struggling to be heard, to be understood, and to build connections. Why is that?  A quick online search should provide some answers. There are so many brands out there that many start to sound the same. With so much competition, it’s

Type is what meaning looks like. – Max Phillips, Signal Type Foundry   Words are everywhere. We may live in a digital world, but the average person still reads around 7,500 words a day! That’s a lot of opportunities to influence your audience, provided you can grab their attention to begin with. So how do you do that in a world of shrinking attention spans and ever-increasing amounts of