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With more than 875 million users and roughly 60 million company profiles, LinkedIn is the world's largest online network for professionals. At its heart, the platform allows individuals to discover employment opportunities and grow their professional networks. But it's not just a tool for personal gain. LinkedIn is a powerful resource for businesses to build their brand and uncover potential customers. Of the platform's 875 million-plus users, research suggests

Email marketing has come a long way since the early, predominantly text-based days of the internet. Despite being one of the oldest online marketing strategies, email marketing is still as popular as ever, with more than 330 billion emails sent daily in 2022.  It also remains one of the most effective marketing strategies. While the rise of social media has created new opportunities for reaching customers in

Although UX and UI are terms often used interchangeably, they are different concepts. When combined effectively, they have the power to create meaningful, memorable, and enjoyable digital experiences. We’ve heard a lot about User Experience (UX) over the past few years. Where it was once acceptable to build a flashy website and hope for the best, the landscape has evolved. Today, the way a user interacts with a site

Are you keen to make a serious statement with your marketing in 2023? This ever-changing and unpredictable field demands constant attention, coupled with the need to be adaptable. Where should you put your energies this year? Well, with our finger firmly on the pulse, we've identified five powerful marketing trends to watch in 2023.   1. Short Video Content Rules If a picture conveys a thousand words, imagine the power of a