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Hunt & Hawk Article 5 Video Marketing Tips to Make a Serious Impact in Under 60 Seconds

Don’t tell me the moon is shining; show me the glint of light on broken glass. – Anton Chekov. 


You’ve heard the expression show, don’t tell. It’s easy to intuitively understand why a visual stands out in a sea of crowded text. Words are literally everywhere and so their competition is fierce. Visuals too are popping up everywhere trying hard to catch our eye and each one is on a mission to outshine the rest. When it comes to competing for our attention, everyone wants a piece of the pie. Being noticed and understood has never been more complex. 


Mixed messages and marketing dilemmas.

These are troublesome for companies, since marketing is about getting the message out there. Great marketing is an exercise in repetition to bring clarity and context to messages etched with a stickiness that makes them easy to remember. What if you combined both styles of communication – visual and text into one ultra-powerful form? Welcome to video marketing.


YouTube has taken over the world.

Pairing information perfectly with the right visual actions is simply more effective than using either method alone. Let’s look at 15-year-old veteran YouTube. As the most popular video social network, it gets more than 14.3 billion visits per month – winning the popularity contest in the line-up with heavy hitters like Insta, Facebook, Wikipedia, and Amazon. In fact as of 2017, the world watches a billion hours of YouTube each day. 


Video shares ideas with feelings.

Videos can help people discover great music and find the latest artist. They can keep people in the know with the latest news. They can connect with beloved personalities. They can help people spot the latest trends. And they can share big ideas and powerful stories. Progressive companies know that videos are the secret weapon to capturing the hearts and minds of their audience – which is part of our formula for building long-term emotional brand connections.


Video is versatile across channels.

If you’re not already convinced about the limitless power of video, here’s a bit more on why you can’t overlook video inside your marketing mix. If you want to remain competitive, you need to use every tool you can. Videos are versatile and can be shared on many platforms. Audiences are interconnected across multiple platforms and videos are easily shared across channels. This means a bigger ROI. Anyone with a digital device can consume content quickly and easily. Plus creation can be anything from a simple raw iPhone video to a professional commercial. 


Video types are multiplying.

Brands are using a host of video types to connect with audiences from explainer videos to product reviews. Live videos are popular for sharing experiences, while interviews encourage conversations. With more than 3 billion monthly users, Instagram is gaining momentum and video content reigns supreme. Whether your goals are to give viewers a closer look at your products or services or get up close and personal with your brand, videos are the best option to reach, share, engage, and therefore grow.


Videos boost sales too.

In case you needed more convincing, videos help drive website traffic when they’re optimised for SEO. More traffic means more potential customers. And when it comes to shoppers narrowing down the purchasing decision, 90 per cent believe a video will help them make buying choices. It also helps drive conversions on landing pages by up to 80 per cent! So if you’re ready to take your video marketing to the next level, here are the top 5 tips to unleash your true video potential.

1. Set the toneYou’ve got the numbers. You have the knowledge. Now it’s time to bring some serious flair. Once you immerse yourself into video realms, you will see the infinite possibilities to showcase your brand in different ways. Just as in cinema or television, video is creative synergy. When you start incorporating music, animation, words, and graphics, you will soon stumble upon magical combinations to deliver your message with impact and pizazz to keep an audience engaged.

2. Reveal your authentic self. Don’t forget the most important element – yourself. Companies usually sit in a competitive landscape so the goal is to compete on distinction. There is no one else that can be you! In our rich social media ecosystem, people are looking for realness and authenticity. Not just knowledge or advertising. So just like in the Wizard of Oz, pull the curtain back and make sure they see the expert behind the vision, not just your product.

3. Content trumps gear, always. People always stress over polishing the script and renting the perfect equipment and studio. ln reality, sometimes it’s overkill. Many times there’s a charm and simplicity in a phone video. Or a quick software update demo or live video stream of the action as it unfolds is the perfect way to connect with an audience quickly. So think about your video goals before you over-engineer your next video masterpiece.

4. One size fits so many. If you’re in a position where you’ve invested time and energy into planning, shooting, and editing, think about how to go the distance. Why stop at just one video? Do you just have one digital channel? I don’t think so. Take inventory of all of your platforms like LinkedIn, Instagram, Facebook, YouTube, TikTok, website, and even email to find out how you can distribute a version of this video brilliance in as many places as possible. After all, the name of the game is to meet your audience where they are, so make sure you share your best content widely.

5. Think about the full buyer journey. Now this may seem like an overstatement, but it can’t be said enough. Keep it going! The main reason you invested in video content is because it works. But it’s usually not just one video that compels people to buy. So think about all of the touchpoints that nudge someone along the way from who are these guys to here’s my credit card! There can be quite a few steps. So think of all the knowledge, ideas, and expertise you can share to deliver value, build trust, and help prospects want to pick you over everyone else. In no time, you’ll realise the types and volume of content you can deliver is much broader than you ever imagined.


We’re really passionate about creating beautiful melodies with words, visuals, music, animations, and more. At Hunt & Hawk, we help brands grow with powerful marketing that cuts through the clutter. We know that video marketing is one of the most effective ways to capture hearts and minds, so we use it week-in and week-out. If you want to chat about the hidden power lurking inside video marketing, drop us a line at hello@huntandhawk.com, or add us to your inbox by subscribing for more awesome ideas and follow the team at Hunt & Hawk on LinkedIn. We live for these conversations.