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Close up of a credit card as part of an article about how to kickstart your sales.

Does your sales strategy need a health check?

You’re in the right place!

Here are a handful of actionable steps to help you kickstart your sales and increase cash flow.


Close up of two people in front of laptops looking at printed notes.

Kickstart your sales with these top tips. Credit: Scott Graham on Unsplash.

1. Keep Your Eyes Off the Prize (For Now)

Nothing turns a lead sour faster than asking for money too soon. Remember, lead nurturing is well worth its investment in the long run – especially when that prospect becomes a returning customer, who tells their friends about you!

Better approach: Ask your potential clients about their situation and listen and seek their feedback and opinions about your product or service before asking for money.


Rows of Australian $100 notes.

Don’t ask for money too soon. Credit: Joshua Hoehne on Unsplash.

2. Be A Consultant

Anticipate services and products that may be of use to your clients. Keep up-to-date on what is happening with their business, so you can provide relevant info – i.e., follow them on social media platforms and follow-up with them.

Even better, keep abreast of everything that is happening in your clients’ industries at large: know what’s trending. This way, you can perhaps provide new information – and solutions – for your clients.


Two professional women leaning against a desk with one pointing at a computer monitor.

Want to kickstart your sales? Keep a close eye on your clients’ industry trends. Credit: Linkedin Sales Solutions on Unsplash.

3. Bring the ‘Wow’

What is your wow factor? What is it about you that your clients want to share with their friends, enabling word of your business to spread further?

Add value in every possible way – this means in a business and personal sense. It’s incredible what a positive outlook can do.


Red cursive writing that spells the words, 'Think positive'.

What the sign says. Credit: Viktor Forgacs on Unsplash.

4. Embrace the 20/80 Rule

Don’t waste all your resources on trying to convert just one lead, or a few. It is easy to get distracted and lose focus from the big picture. That being said, 20% of prospects will turn into 80% of your sales.

Better approach: Focus on a larger group of leads, offer them your time and expertise, and use your discretion to determine which leads are most likely to convert. Your intuitive response is usually right.


Close up of a coffee mug that displays '80-20'.

Consider the 80/20 rule. Credit: Austin Distel on Unsplash.

5. Spring Clean Your CRM

How many leads are sitting in your CRM that you’ve let go dead? Clean it up, workout who needs some follow up, make phone calls, and delete old contacts.

There’s always a critical date, holiday, or deadline looming – so, leverage that to tell them about a special you can offer them, or even just get in touch with a pleasant greeting. You’ll be surprised how many people had meant to call you back but just ran out of time or forgot.


HubSpot homepage displayed on a computer monitor.

Looking to kickstart your sales? Begin with a CRM spring clean.

6. Let Your Difference Shine

Show your prospects that you’re not like other companies – you’re different, special, and better. You know how to add value to their business better than anyone else.

Be creative and be fun. There’s something about a great team culture and new ideas that have people coming back for more.


Close up of a person holding a lightbulb.

Get out there and shine! Credit: Riccardo Annandale on Unsplash.

Kickstart Your Sales With Us!

At Hunt & Hawk, we won’t just kickstart your sales – we’ll get them fired up and running like a dream!

Want to find out how? Contact us at or book a meeting to chat.

For more marketing, branding, and sales tips and insights and plenty else, check out more of our blog.