Rebranding is inevitable. But too many rebrands are pure fluff. A new logo, a modern colour palette, not much else. Your email signature and home page change—but nothing changes for your business. But we say ‘enough fluff’. There’s a better way. Done right, rebranding can revitalise your teams, engage your customers, grow your sales—and even save your business. You need a rebrand when
Social selling takes age-old truths about human nature and designs them for the emerging business internet—cleaned up, people-based, and largely happening on LinkedIn. You’ve got a great business. Your clients and customers love it. But you’ve hit a ceiling. Growth is elusive. You’ve tried what you know about social selling, digital marketing—and digital agencies—but you get junk leads. Empty clicks—or crickets. You’re doing it wrong. People made you great
A new website is what you need—we get it. It’s outdated. A bit tired. And it doesn’t work. The last web designers promised the world—but now the shine’s worn off, you’re in a world of disappointment. You suspect that you’re closing sales despite your website—not because of it. So you need a new website. From… another web agency? Beware—the curse of the new website starts there. If you
For Rod Stead—General Manager at GI Building Sciences (GIBS)—bold marketing with Hunt & Hawk grew his sales by 10x—and made his company a fortune. As manufacturers of green building insulation, GIBS entered the pandemic concerned that growth might be out of reach. After mixed success with past marketing and sales efforts, they had no accountability, visibility, or strategy—or the tech to tie it all together. They were flying
Why your CRM can run your business. There’s a new chemistry emerging in business management. Software offers ever more data. Integrations become ever more possible and ever more complex. Business success comes from coherence, and one tool is emerging—to rule them all. That one tool is a Business-wide Management Tool. It may be closer at hand than you think—as close as choosing and mastering the right CRM (spoiler
As we approach the end of this Financial Year and reflect on the previous one, it also means we’re about to start a new one. So what is it you want to change for the year ahead or learn from as you move into the future? In this post, we break down the FIVE ways to prepare for the New Financial Year. 1. Technology Are you happy with
We’re about two weeks out from the End of Financial Year. If you’re cool, calm, and compliant - nicely done! If you’re freaking out - well that’s okay too. This blog is not a checklist about compliance and accounts, it’s a checklist about improvement, understanding your goals, and putting yourself one step closer to achieving them. 1. Don’t Hate The Game
Have you ever wondered what the importance of sales and marketing alignment is? Despite the fact that these two departments are on the same team, they’re not always the best of friends. In fact, a survey from 2011 found that 87% of the terms used by marketing and sales teams to describe each other are negative. Meanwhile, a more recent LeanData survey showed that “51% of
Our past clients are our best proof, so it’s no surprise that customers who are referred by a friend are four times more likely to convert (Neilsen, 2018). So how do we leverage this pool of good press without coming across as awkward, or even worse, desperate? Here are 5 totally unawkward ways to ask a client for a referral. #1 Be Direct If you’re going to be direct
Stop trying so hard to make the sale and have clients knocking on your door instead. This is the antithesis of the shotgun approach - marketing for tomorrow. It's slow and steady but will give you a long-term pay-off. It's not the not all-that instantly measurable, but a sure-as-hell worth-it approach to driving sales in the long-run. So let’s begin… Demand Generation The first thing to remember about 'Demand