As we approach the end of this Financial Year, it also means we’re about to start a new one. So what is it you want to change for the year ahead or learn from as you move into the future? Here are some tips to guide you during this transition. 1. Technology Are you happy with your CRM and CMS? It’s a great time to start fresh, do

We’re about two weeks out from the End of Financial Year. If you’re cool, calm and compliant - nicely done! If you’re freaking out - well that’s okay too. This blog is not a checklist about compliance and accounts, it’s a checklist about improvement, understanding your goals and putting yourself one step closer to achieving them. 1. Don’t Hate The Game

So what even is a viral loop? Let me just say it’s like a virus, but for marketing. One person gets infected and then they spread it to everyone. Some examples of successful viral loops are from companies like Airbnb and Uber. They reinvented the wheel, but started off with very small consumer bases to get their ideas rolling before getting HUGE! Airbnb started off with a very

The ‘shocking’ news of a Liberal-National coalition victory in Australia after the weekend’s federal election, begs the questions: how could a majority win like this be so unexpected and what are the lessons to be learnt here? I’m not going to pretend that politics is just marketing, but my gosh, there sure were some marketing stuff-ups that the opposition is going to have to fix to

Our past clients are our best proof, so it’s no surprise that customers who are referred by a friend are four times more likely to convert (Neilsen, 2018). So how do we leverage this pool of good press without coming across as awkward, or even worse, desperate?   1) Be Direct If you’re going to be direct you’ve got to do it right. Time it so you ask

Cause Related Marketing funnily enough shares the same acronym as Client Relationship Management, and both are about managing your engagement with clients to grow your business. However the former CRM refers to the term coined by American Express in 1983. It’s about corporations giving to non-profit organisations and in theory it is mutually beneficial for both; raising money for charity while bolstering corporate image and profits. When

A logo is not a brand, you’ve heard us say this many times, but that doesn’t mean a logo isn’t a very crucial part of the brand experience. In fact, a logo encompasses everything a brand is about and delivers it all in a shrinkable and recognisable collection of pixels. Image is consumed 60,000 times faster than text, and visual information makes up 90% of the information

For those out-of-the-loop, the Navy Seal Challenge is about emulating the life of a navy seal and involves waking up at 4:30am. The most unsettling part of the challenge. The challenge has become a hit with business execs wanting to exercise, meal-prep and complete other tasks, all before the workday begins. And I must say, for the first three days of the challenge, it (and I) lived

Without marketing analytics you cannot understand, predict, manage, shape, test and evaluate your business’s marketing strategy. In a survey of senior marketing executives done by the Harvard Business Review in 2008, “more than 80% of respondents were dissatisfied with their ability to measure marketing ROI”. So fast forward a decade, we are now on the other side of the web analytics wave and potentially dealing with a

‘Content’ has become a very 21st century word. Consumable content, valuable content, video content, explicit content (!). ‘Content’ is the all-encompassing way we describe the audio-visual information we consume. Here are 5 steps to make sure you’re as CONTENT as possible with your business’s content!   1. Find your Audience This is your starting point. So how do you know who’s vibing with you? Thanks to the digital age