Oh how the mighty have fallen. Although this phrase has biblical origins, it’s become hauntingly accurate for a string of iconic brands of a more recent time. From market-dominant positions, these global giants have suffered humiliating downfalls. Generally, similar themes have been at the core of the collapses. Notably, these companies have demonstrated an inability – or a stubbornness, even – to adapt to technological advances or changing consumer
Call us crazy, but we looove tech. Which is why it’s a given that tech companies make up 90% of our clients here at Hunt & Hawk. These clients inspire our team to embrace the latest innovations, improve our processes with tech, and leverage trending tools like Artificial Intelligence (AI). It’s also why we love incorporating tech into day-to-day activities, including our morning meetings. For months now, these daily
You make your own luck, as the saying goes, and that’s as true in marketing as in just about every other aspect of life. Even if your product or service is best-in-class, you still need an element of good fortune to get it out in front of a mass audience. Some businesses fall at the first hurdle – swept away by a tidal wave of day-to-day duties
Did you know the odds of finding a four-leaf clover are about one in 10,000? There’s less data around the chances of finding one on Saint Patrick’s Day – but one thing is certain, it’s a great time of the year to get lucky. The seasons are changing, the beer is flowing freely, and revellers across the globe get into the spirit of festivity whether they can
It will come as no surprise, but Saint Patrick’s Day is the biggest beer-drinking day of the year in many cities across the United States. One Nielsen survey found that beer sales on Saint Patrick’s Day in Chicago rose by 221% on the previous weekend’s figures. But the real question for beer drinkers looking to raise a glass to Ireland’s patron saint is simple: how do you get
We’ve all come across an Instagram profile that stops us in our tracks—but have you ever felt like someone on social media was simply too perfect? Perhaps you’ve just stumbled upon Aaditya Iyer. When the handsome ‘entrepreneur’ shared his first photo on Instagram in early February, a growing band of followers in his native India swooned. In less than two weeks, Iyer amassed a legion of more than 10,000
If there’s a sport that’s constantly refining and pushing the boundaries of technology, it’s Formula 1. With the new season set to begin this week in Bahrain, we’ll be watching with interest as it all unfolds. The way teams adapt to the many challenges consistently thrown in their direction and the speed in which they react is seriously gripping. And while we might not all ‘play’ in a world
If you didn’t take the world by storm in 2022, don’t fret. You’ve still got another shot. 2023 has arrived and it’s ripe with possibilities. There are still around 478,860 minutes up for grabs in the year, so use them wisely if you want to crush it. And if world domination is on your agenda, you’re in luck. This may actually be the Year of the
Don't look now, but it's already February! The first month of the year has flown by, but that doesn’t mean we can’t look back on where we’ve come from and keep setting those goals for the year ahead. It’s safe to say 2022 was a successful year for the team at Hunt & Hawk. From new business to new team members and a whole host of cool
We’ve heard a lot about User Experience (UX) over the past few years. Where it was once acceptable to build a flashy website and hope for the best, we’ve evolved. Today the way a user interacts with a site or product and the entire digital journey is one of the most powerful elements of design. UX covers a range of digital elements like usability, utility, ease of