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Don't tell me the moon is shining; show me the glint of light on broken glass. – Anton Chekov.    You’ve heard the expression show, don’t tell. It’s easy to intuitively understand why a visual stands out in a sea of crowded text. Words are literally everywhere and so their competition is fierce. Visuals too are popping up everywhere trying hard to catch our eye and each one

When it comes to the world of marketing, it’s an infinite game. There are unlimited possibilities to build a powerful brand. So how do you figure out how to choose the right fit? Whether you’re expanding internal talent or choosing an agency or consultant, stocking your all-star line-up with perfectly skilled designers is another one of the toughest challenges to tackle.   If you’ve ever found yourself on

We live in a digital world. Visual communication is more important than ever. Recent studies have shown we’ve all increased the amount of time we spend staring at screens – by a lot! But you hardly need studies to tell you this – you’re on a screen right now! All this screen staring has a significant impact on how people consume content today. We are more

The words tech and sexy don’t often share the same sentence. But they absolutely should. As of this year, the SaaS space is worth $170 billion—growing at a rate of 500% over the past 7 years. And there are $650 billion in digital cash payments transferred daily in Australia alone. Serious coin means creative freedom for SaaS companies to harness the power of cash flow, think

One of the world’s most famous female authors was disguised as a man. When Mary Ann Evans published Middlemarch in eight instalments in 1871– 1872, she used the male pseudonym – George Eliot. Evans had a scandalous personal life. Openly involved in a relationship with a married man, she intentionally chose to separate her personal life and writing career. When it first appeared, Middlemarch – now regarded as one of the greatest

In any profession there are highs and lows – that’s a fact. When it comes to sharing expectations it can be challenging. Between tight deadlines, complex industries, or essential communications, sometimes we get our wires crossed. It can be hair-raising and tense. Over the years, we’ve heard it all. From the random requests to last-minute changes, and even complete 180°s – nothing phases us.  Just like all creatives,

Branding is a mix of both art and science. Believe it or not, it’s more scientific than you think. When it comes to business, most companies operate in a crowded marketplace. There are many similar businesses providing similar services. Sure every brand thinks they’re better, smarter, faster, easier, special. And many are! But how do you quantify these incredibly subjective adjectives? How do you add meaning

A logo is not a brand - you’ve heard us say this many times. However, that doesn’t mean a logo isn’t a very crucial part of the brand experience. After all, a logo encompasses everything a brand is about, and delivers it all in a shrinkable and recognisable collection of pixels. The more iconic logos we know today even have the power to paint a picture