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Don't tell me the moon is shining; show me the glint of light on broken glass. – Anton Chekov.    You’ve heard the expression show, don’t tell. It’s easy to intuitively understand why a visual stands out in a sea of crowded text. Words are literally everywhere and so their competition is fierce. Visuals too are popping up everywhere trying hard to catch our eye and each one

When it comes to the world of marketing, it’s an infinite game. There are unlimited possibilities to build a powerful brand. So how do you figure out how to choose the right fit? Whether you’re expanding internal talent or choosing an agency or consultant, stocking your all-star line-up with perfectly skilled designers is another one of the toughest challenges to tackle.   If you’ve ever found yourself on

We live in a digital world. Visual communication is more important than ever. Recent studies have shown we’ve all increased the amount of time we spend staring at screens – by a lot! But you hardly need studies to tell you this – you’re on a screen right now! All this screen staring has a significant impact on how people consume content today. We are more

In any profession there are highs and lows – that’s a fact. When it comes to sharing expectations it can be challenging. Between tight deadlines, complex industries, or essential communications, sometimes we get our wires crossed. It can be hair-raising and tense. Over the years, we’ve heard it all. From the random requests to last-minute changes, and even complete 180°s – nothing phases us.  Just like all creatives,

Branding is a mix of both art and science. Believe it or not, it’s more scientific than you think. When it comes to business, most companies operate in a crowded marketplace. There are many similar businesses providing similar services. Sure every brand thinks they’re better, smarter, faster, easier, special. And many are! But how do you quantify these incredibly subjective adjectives? How do you add meaning

Branding is dead. Long live CX. Lots of people are saying it.  We agree with the CX bit—but even in the new world of Customer Experience (CX), the death of branding has been greatly exaggerated. Great branding doesn’t compete with CX. Great branding is the foundation of CX. Ok so what goes into a great brand? It’s much more than a logo or identity. We live by that—in fact

A logo is not a brand - you’ve heard us say this many times. However, that doesn’t mean a logo isn’t a very crucial part of the brand experience. After all, a logo encompasses everything a brand is about, and delivers it all in a shrinkable and recognisable collection of pixels. The more iconic logos we know today even have the power to paint a picture