Email marketing has come a long way since the early, predominantly text-based days of the internet. Despite being one of the oldest online marketing strategies, email marketing is still as popular as ever, with more than 330 billion emails sent daily in 2022. It also remains one of the most effective marketing strategies. While the rise of social media has created new opportunities for reaching customers in
We’ve heard a lot about User Experience (UX) over the past few years. Where it was once acceptable to build a flashy website and hope for the best, we’ve evolved. Today the way a user interacts with a site or product and the entire digital journey is one of the most powerful elements of design. UX covers a range of digital elements like usability, utility, ease of
Is there anything more energising than the start of a new year? The festive season has come and gone. Most of us had a chance to relax over the holidays and we’ve come back refreshed. We’re looking forward to kicking some serious business goals in 2023. If you’re anything like the team at Hunt + Hawk, you’re wondering what those goals might be. Business goals are unique
Business is hustle and grind. As you flip from one priority to the next, it can be hard to find time to work on the business rather than in the business. But as Einstein so eloquently shared, doing the same thing but expecting different results is the definition of insanity. If you’re ready to make 2023 a year to remember, keep reading. The real magic happens when
Corporate clichés. You know the drill. There’s a time and a place for everything and if you’re not touching base with your colleagues to think outside the box and come up with some groundbreaking ideas, you could be sending this company back to square one. At the end of the day, there’s no ‘I’ in team. We all hate clichés, or so we say. But we’re guilty
Growing your brand can be easier said than done. New ideas and companies are springing up every day. And they’re all suffering the same fate. They’re all struggling to be heard, to be understood, and to build connections. So why is that? A quick online search should provide some answers. There are so many brands out there, that many start to sound the same. With so much
Type is what meaning looks like. – Max Phillips, Signal Type Foundry Words are everywhere. We may live in a digital world, but the average person still reads around 7,500 words a day! That’s a lot of opportunities to influence your audience, provided you can grab their attention to begin with. So how do you do that in a world of shrinking attention spans and ever-increasing amounts of
If you work in an office, chances are you’ve heard your fair share of corporate clichés. You know the ones. You’re midway through a Zoom call when someone says “let’s circle back” for what feels like the millionth time this year. Some corporate clichés are worse than others. After a quick poll of the Hunt & Hawk office, we came up with 10 Days of Corporate Clichés
Don't tell me the moon is shining; show me the glint of light on broken glass. – Anton Chekov. You’ve heard the expression show, don’t tell. It’s easy to intuitively understand why a visual stands out in a sea of crowded text. Words are literally everywhere and so their competition is fierce. Visuals too are popping up everywhere trying hard to catch our eye and each one
When it comes to the world of marketing, it’s an infinite game. There are unlimited possibilities to build a powerful brand. So how do you figure out how to choose the right fit? Whether you’re expanding internal talent or choosing an agency or consultant, stocking your all-star line-up with perfectly skilled designers is another one of the toughest challenges to tackle. If you’ve ever found yourself on