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It’s so difficult to stay ahead of the pack as an accounting firm. But if you can find your niche as an Accounting firm, you will already have the advantage. Competition is rife in the accounting industry. It seems that every firm tries to offer every possible service TO EVERYONE. Cast the net wide. And you're not just competing against local firms anymore either! Cloud computing technology,

A logo is not a brand - you’ve heard us say this many times. However, that doesn’t mean a logo isn’t a very crucial part of the brand experience. After all, a logo encompasses everything a brand is about, and delivers it all in a shrinkable and recognisable collection of pixels. The more iconic logos we know today even have the power to paint a picture

With a constant evolving market and the beginning of the new financial year, it is the perfect time review your sales strategy. Here are six ways to kick-start your sales, before the new financial year starts. 1. Keep your eye OFF the prize, for now Nothing turns a lead sour faster than asking for money too soon. Remember, lead nurturing is well worth its returns in the long-run

It's time to get even more serious about your marketing and, rather than continue repeating the same and expecting a different result, setup 2020 so you can SOAR. Here are 10 Ideas to help you fail BETTER in marketing (must-do’s) to prepare your business post pandemic.. 1. Plan For Failure, Not (Just) Success The purpose of this is not to be negative or think you’re going to fail. Planning

Have you ever wondered what the importance of sales and marketing alignment is? Despite the fact that sales and marketing departments are on the same team, they’re not always the best of friends. In fact, a survey from 2011 found that 87% of the terms used by marketing and sales teams to describe each other are negative, while a more recent LeanData survey showed that “51%

Today, we're here to talk to you about the BIGGEST mistake professional service firms make. When someone reaches out to us to help with their marketing, one of the first questions we will ask is, "Who are you trying to target with your product/service?" The responses over the years have been shocking, if not severely ill-advised. The resounding, “Anyone who is interested”, never ceases to surprise to