Too many industry insiders don’t dare say it. Most marketing agencies suck. It’s not rocket science—but too many marketing agencies burn your fuel, then never break atmosphere. You’ve probably learnt the hard way. After bootstrapping, then funding, then building a culture that’s ready to scale—you’ve been let down by a marketing or branding agency. Big promises, bigger briefings, avalanches of slick documents full of (ahem)
Most accounting firms deal with heaps of software on a daily basis that ultimately make up their tech stack. All of which help accountants manage and organise numbers and client data. However, rarely do any of these help with actually looking after their clients. This is where accountants need help… and where a Customer Relationship Management software or CRM comes in. CRM is technology that streamlines and
The saying may go, ”The best things in life are free,” but for us, it has come in THREE! Hunt & Hawk is turning the BIG 3 this month! We were actually caught off-guard when the team reminded us—but, we are pretty damn proud of what we’ve achieved in these last 3 years. Looking back at when we started this sales and marketing agency, it was
‘Content’ has become a very 21st century word. Consumable content, valuable content, video content, explicit content (!). ‘Content’ is the all-encompassing way we describe the audio-visual information we consume. Here are 5 steps to creating content to hype and hustle to make sure you’re as CONTENT as possible with the content you create for your business! 1. Find your Audience This is your starting point. What is your
Without marketing analytics you cannot understand, predict, manage, shape, test, and evaluate your business’s marketing strategy. In a survey of senior marketing executives done by the Harvard Business Review, it was found that “more than 80% of respondents were dissatisfied with their ability to measure marketing ROI”. So how does data work for a creative marketer? Fast forward a decade, we are now on the other side
It’s so difficult to stay ahead of the pack as an accounting firm. But if you can find your niche as an Accounting firm, you will already have the advantage. Competition is rife in the accounting industry. It seems that every firm tries to offer every possible service TO EVERYONE. Cast the net wide. And you're not just competing against local firms anymore either! Cloud computing technology,
A logo is not a brand - you’ve heard us say this many times. However, that doesn’t mean a logo isn’t a very crucial part of the brand experience. After all, a logo encompasses everything a brand is about, and delivers it all in a shrinkable and recognisable collection of pixels. The more iconic logos we know today even have the power to paint a picture
With a constantly evolving market and the start of a new financial year ahead of us, now is the best time to review your sales strategy. Let's look at some actionable steps that will ultimately kickstart your sales so you can kickass on the playing field. 1. Keep Your Eyes OFF the Prize (For Now) Nothing turns a lead sour faster than asking for money too soon. Remember,
It's time to get even more serious about your marketing and, rather than continue repeating the same and expecting a different result, setup 2020 so you can SOAR. Here are 10 Ideas to help you fail BETTER in marketing (must-do’s) to prepare your business post pandemic.. 1. Plan For Failure, Not (Just) Success The purpose of this is not to be negative or think you’re going to fail. Planning
Have you ever wondered what the importance of sales and marketing alignment is? Despite the fact that these two departments are on the same team, they’re not always the best of friends. In fact, a survey from 2011 found that 87% of the terms used by marketing and sales teams to describe each other are negative. Meanwhile, a more recent LeanData survey showed that “51% of