Click and Connect: Unlocking the Power of LinkedIn for Growth
LinkedIn is on fire as the premier platform for social media for busy professionals. Boasting more than 850 million users and 9 million company profiles, it’s a serious platform that means serious business. It’s all about connecting with other professionals and companies. Not only can individuals showcase their achievements and career history, it’s also a great way to find potential customers. With so much value in a single platform, it’s easy to understand why LinkedIn has become the go-to networking space.
Jumpstart Your Lead Generation Efforts with Effective LinkedIn Strategies
Growing a business usually means attracting more customers. Generating potential leads is essential and having a healthy sales pipeline of interested prospects is critical. Once those people arrive in the sales funnel, it’s time to test lead-nurturing skills to move those prospects from awareness to purchase. Converting prospects into paying customers is the formula for expanding revenue.
While there are more than 850 million LinkedIn users worldwide, research suggests around 65 million of them are major decision-makers within their companies. So if you’re looking to find new customers, LinkedIn is the perfect place to start. Since most businesses are eager to find new ways of working that are better, faster or smarter, LinkedIn is a marketplace you can’t afford to ignore. Plus who doesn’t love being the hero who championed a new solution that saved time and money, or tripled results? It’s a win for businesses, decision-makers, and your company too!
If you’re ready to unlock the powers of LinkedIn, follow these 4 simple tips to help your profile stand out.
1. Position Yourself to Win – Make Your Profile Shine
Business cards are okay, but your LinkedIn profile transcends borders. Make sure your profile is attracting the right kind of attention for business opportunities that will help you level up your world of work. Once you’ve covered the basic info and uploaded a professional photo and striking cover photo, you’ve nailed the first impression.
Now it’s time to get creative. Grab attention with a brilliant headline and make sure your summary is captivating, engaging, and informative. Highlight your passion, expertise, and mission… should you have one. Bullet points are fine here and help readers skim quickly for value. Always remember: your headline and summary should be catchy enough that readers can understand your unique value proposition in less than 3 seconds.
Finally, add some links to satisfy curiosity and build trust. Try linking your website, videos, or other social platforms related to your profile. Pro tip: adding backlinks to your website gives it more SEO juice and improves visibility. First impressions count, so make sure you’re setting the best impression to attract quality connections and opportunities.
2. Start Networking to Find Prospects
Once your profile is in place, it’s time to start hunting for prospects. Do you have clear buyer personas? They’re incredibly helpful to direct your lead generation efforts. When you deeply understand your customers, their challenges, and why you make their life better, it’s easier to connect with them in the right voice. Nailing the voice of the customer is like using a magnet to attract your target audience and instantly showing them that you understand them.
In case they’re not flocking in droves, try leveraging advanced search techniques. They’re an effective way to uncover the right professionals and companies that can keep your pipeline full of prospects. It all starts with a connection request, so be sure to craft something punchy and powerful to maximise acceptance rates. Work that 300-character limit to leave a lasting impression and carry the conversation forward.
If you’re looking to boost your exposure, consider LinkedIn advertising too. With a wealth of great targeting options, finding the right audience is never more than a few clicks away. Ads can be tailored to suit specific job titles, industries, and locations, so you can be seen by the audience you desire.
3. Continuing the Dialogue
Once you’ve made those connections, it’s time to start engaging with them. Have you planned a messaging sequence to create an easy flow of conversation? Try including questions to gain insight into your new acquaintances and assess their appetite for your services. You can also share relevant information and offer ways for them to gain more information by including a direct call-to-action.
Don’t forget to join the conversation! Comment on posts and interact with other users to establish your network and build rapport. Join relevant industry groups or find out where your prospects hang out so you can learn more about their world. Be of service by sharing your knowledge and offering helpful insights. Don’t forget to post to your own profile too! Here you can share musings, educational content, or free resources that will delight your ideal customers and keep them coming back for more.
4. The Science of LinkedIn Marketing
While it’s not exactly magic, there is a serious science to using LinkedIn as part of your marketing strategy for growth. After all, marketing relies on attracting an audience to help build that pipeline. It’s a great way to expand your professional reach, share your wealth of professional knowledge, and spark conversations that lead to amazing outcomes. Doing it right means harnessing the chance to showcase your offering, build your networks, uncover prospects, meet new people, learn new ideas, and stay up-to-date with the world around you.
Showing up professionally on LinkedIn gives you an opportunity to be a part of the action. And like all things in life, you get back what you put in. So participating, connecting, and sharing are all of the habits that will increase brand awareness and build the top of the funnel. More leads to work with means more growth potential for your business.
At Hunt & Hawk, we know the power of connecting with other humans by sharing ideas, insights, and creativity. We love to do it across social media, email, and anywhere your business takes you. If you’re curious about leveraging LinkedIn for growth, we can help. Drop us a line at firstname.lastname@example.org, or add us to your inbox by subscribing for more awesome ideas and follow the team at Hunt & Hawk on LinkedIn. . We’ll help you build your profile, expand your network, and fill that funnel.