‘Content’ has become a very 21st century word. Consumable content, valuable content, video content, explicit content (!). ‘Content’ is the all-encompassing way we describe the audio-visual information we consume. Here are 5 steps to make sure you’re as CONTENT as possible with your business’s content!
1. Find your Audience
This is your starting point. So how do you know who’s vibing with you? Thanks to the digital age no admirer remains secret anymore – find out who’s already engaging with your social media posts, blogs, website and other content. Also, who is your competitors’ content targeting? This should give you a pretty good idea about who you are creating content for.
2. Connect and Nurture
There are really two parts to this next step: development and engagement. Audience Development, as Luke Kintigh, head of publishing at Intel iQ describes is, “Sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader” (Content Marketing Institute, 2018). Engagement is a two-way street; reach out, build rapport, create lasting relationships.
3. Integrate your Content
What better way to show your audience you are agile and dynamic than with diversified and interesting posts? Change the pace with a video, podcast or photo-story. Facebook posts that include images receive 2.3 times more engagement than posts without (Buzzsumo 2015) – this doesn’t mean post irrelevant photos in an effort to boost your clicks, but it does mean multimedia integration works a treat.
4. Play by the Platform’s Rules
LinkedIn: company news, industry information, job openings. Facebook: photos, videos, articles, banners, anything that supports/builds your brand – more casual than LinkedIn and provides an opportunity to post content that isn’t strictly business. Twitter: news, up-to-date information, interesting facts, GIFs, participate in industry conversations – also keep in mind Twitter has a sense humour, at times she’s very sarcastic too. Instagram: high-resolution photos, quotes, stories, general inspo.
5. Quality Content makes for Quality Followers
Keep your content clear, concise and error-free. Content should add value or entertain – if it’s not doing one of these things it’s probably not worth posting. The digital age has meant producing content is easier than ever, but this doesn’t mean that everyone should be doing it – somethings are still best left to the professionals. Hunt and Hawk are ready to get started with awe-striking, client building content for your business. Let’s discuss it at a free flying class for your business aimed at having your content fly sky high.
The Golden Rule of content is what you put in is what you get out. It’s no mystery that well-researched, well-written and original content tends to get people excited.
Happy posting and remember to always proofread (twice!).