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How to Define your Company’s Values and Create Success

Your company’s values are super important. Why? Because they pretty much say everything your business is about. Like, what sort of people you’re looking for, how you do business, and where you’re heading. They tell people what they can expect from you – because company values, above all, define your ACTIONS (they’re not just words).

You will find that your company values come about naturally when you solve problems or make decisions. Or, it also comes about naturally in how you position yourself in tricky situations.

So where to start?

A good place to start is by getting your team together in a relaxed setting, preferably out of the office, and open up discussion for any and all ideas. Some guiding questions to get ideas flowing:

  • What is important to us (individually and as a group)?
  • What makes you most proud of being part of this organisation?
  • What do you think makes us different?
  • What was it that attracted you to work here in the first place?
  • What continues to keep you here/keep us all together?

Company values can also address:

  • The way your company treats its clients and co-workers
  • Your role in your community
  • Best practice in difficult/emergency situations
  • If your values likely to change in the next 3,5,10 years
  • How negotiable you are on your values (or certain values)

When coming up with your company’s values, a few things to keep in mind:

  • Keep them clear and concise
  • Align them with your brand
  • Around five (more or less) company values is a good number as a rule of thumb
A great example of a company value comes from Richard Branson, “If you take care of your employees, they will take care of the clients”. This is part of Virgin Airlines’ core values.

We understand that every business is unique, and therefore we take the time to get to know you and your team. Hunt and Hawk are experts at observing, defining and accelerating your business through its core values. To find out what a Hunt and Hawk growth specialist could contribute to your company’s culture, book your free consultation today.