Experiential marketing is a powerful way to connect with customers, but these campaigns must be executed to perfection. Here are several brands that have nailed the tactic. Becoming unforgettable. As brands, it’s something we crave deeply. We all want our customers to remember us. Being memorable is priceless So, it’s no wonder that experiential marketing is on the rise. This strategy is fast becoming the heartbeat of modern brand engagement –
What does a branding agency do? It’s a fair question, with a detailed answer. If you check out the Wikipedia entry on the subject, a branding agency is simply a firm that specialises in creating and launching brands, as well as re-branding. “The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion,”
The Meta Business Suite is an essential resource for marketers. The introduction of the AI-driven Advantage detailed targeting option is completely changing the game… but there’s a catch. The Meta machine is evolving. Rapidly. In fact, any marketer that utilises the Meta Business Suite for paid advertising will likely tell you that the tool is constantly advancing, and becoming more user friendly. Well, the ‘user friendly’ part is debatable,
If you’re unsure how to brief a creative agency, you are far from alone – as you’ll soon discover. However, this insightful article will help to get you on the right track. It’s an underrated art: crafting a proper creative brief. Yet it shouldn’t be undervalued, because a great brief delivers serious wins. It increases efficiency. Reduces frustrations. Improves working relationships. Creates better project outcomes. But really it comes down
Bitcoin has been awash with hype – and criticism – since it was first released in 2009. A recent major decision means the hoopla is likely to roll on. How big is your FOMO? It might soon be tested, after the US Securities and Trade Commission (SEC) recently approved the listing and trading of spot exchange-traded funds (EFTs) on stock exchanges across the United States. That means crypto fans
When it comes to web design trends for 2024, it’s a familiar mix of the old and the relatively new. Artificial intelligence sure has come a long way in a short amount of time. Back when comedian John Oliver did a 10-minute bit on Last Week Tonight in August 2022 on using AI image generators to create realistic images of absurd topics (see below), even he must have
We've polished up the crystal ball and taken a look at the top 5 marketing trends to watch out for in 2024. It’s the most wonderful time of the year. No, not the holidays – although they are always a welcome solace for any marketer who has just spent the last year wringing every last drop of creativity out of overworked minds. Much as we’ve all just enjoyed a
When the most popular English Wikipedia articles for 2023 were announced, a clear winner emerged
It's that time of year for Spotify Wrapped lists to be plastered all over our social feeds. The clever, much-hyped annual marketing campaign is a reminder that data can be enjoyed. “Did you analyse the data?” How many times do you think that phrase is uttered in workplaces every day? There’s no denying that various marketing tools provide us with access to a huge array of data points. But marketing
Looking to increase customer retention levels for your business? We’ve lined up a bunch of strategies for building brand loyalty that will help you to assume the role of fan favourite. “Without loyalty, you won't accomplish anything.” These are the powerful words of acclaimed philosopher and theorist, YoungBoy Never Broke Again. Actually, YoungBoy is a contemporary American rapper, but whatever. The words are no less true. And although we’ve twisted