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You make your own luck, as the saying goes, and that’s as true in marketing as in just about every other aspect of life. Even if your product or service is best-in-class, you still need an element of good fortune to get it out in front of a mass audience. Some businesses fall at the first hurdle – swept away by a tidal wave of day-to-day duties

SEO. It’s an acronym we constantly hear in the digital marketing world, and with good reason. Online content with SEO at its heart is a powerful tool for generating organic website traffic – in other words, being seen by audiences relevant to your business. After all, the acronym does stand for search engine optimisation. In simpler terms, that means appeasing Google. It’s the only search engine that really counts. So what

Roses are red and violets are blue, yadda yadda yadda… but not all copy is created equal. We’ve heard so much about ChatGPT and how it’s potentially coming for our jobs. However something tells us all the great copywriters out there don’t have too much to worry about yet! As marketers, AI is something we can use to make our lives easier. But it can’t replace an actual

ChatGPT is everywhere. It’s the name on every marketer’s lips and the Artificial Intelligence tool that has copywriters freaking out about their job security. But there are pros and cons to using ChatGPT. While plenty focus on the positives, don’t forget about the downsides. 👉 You have to be logged in to use it. That means it’s tracking every little thing you’re asking it, learning about you, profiling