Among the many acronyms thrown out in the business world, CRM is among the most important. Customer Relationship Management systems are an essential tool for small businesses – particularly in the race to stay ahead of competitors. In a nutshell, CRM software serves to streamline and automate processes and deliver data-led insights that allow brands to best connect and engage with customers and enhance profitability. Which options rank among
For Rod Stead, General Manager at GI Building Sciences (GIBS), bold marketing with Hunt & Hawk grew his sales 10x – and made his company a fortune. Here's how
There’s a new chemistry emerging in business management. Software offers ever more data. Integrations become ever more possible and ever more complex. Business success comes from coherence, and one tool is emerging – to rule them all. It's a Business-wide Management Tool (BMT). It may be closer at hand than you think – as close as choosing and mastering the right Customer Relationship Management (CRM) solution (spoiler
Running a business is like running a marathon – we’ve all heard this before. The more you train, the further you’ll go. There are no shortcuts, and you certainly can’t rely on skill and speed alone. It takes a combination of strategic planning, process, endurance, and strength to succeed. You also need to equip yourself with the right tools – the right shoes – to support your journey. What
Most accounting firms deal with tons of software on a daily basis. All of it helps accountants manage and organise numbers and client data – at least in theory. Yet whatever the case, rarely does any of the software assist 'number crunchers' with looking after their clients. Which is why accountants need a CRM in their lives. Customer Relationship Management (CRM) software is technology that streamlines and automates the manual