Oh how the mighty have fallen. Although this phrase has biblical origins, it’s become hauntingly accurate for a string of iconic brands of a more recent time. From market-dominant positions, these global giants have suffered humiliating downfalls. Generally, similar themes have been at the core of the collapses. Notably, these companies have demonstrated an inability – or a stubbornness, even – to adapt to technological advances or changing consumer
Call us crazy, but we looove tech. Which is why it’s a given that tech companies make up 90% of our clients here at Hunt & Hawk. These clients inspire our team to embrace the latest innovations, improve our processes with tech, and leverage trending tools like Artificial Intelligence (AI). It’s also why we love incorporating tech into day-to-day activities, including our morning meetings. For months now, these daily
We’ve heard a lot about User Experience (UX) over the past few years. Where it was once acceptable to build a flashy website and hope for the best, we’ve evolved. Today the way a user interacts with a site or product and the entire digital journey is one of the most powerful elements of design. UX covers a range of digital elements like usability, utility, ease of
Growing your brand can be easier said than done. New ideas and companies are springing up every day. And they’re all suffering the same fate. They’re all struggling to be heard, to be understood, and to build connections. So why is that? A quick online search should provide some answers. There are so many brands out there, that many start to sound the same. With so much
Type is what meaning looks like. – Max Phillips, Signal Type Foundry Words are everywhere. We may live in a digital world, but the average person still reads around 7,500 words a day! That’s a lot of opportunities to influence your audience, provided you can grab their attention to begin with. So how do you do that in a world of shrinking attention spans and ever-increasing amounts of