What does a branding agency do? It’s a fair question, with a detailed answer. If you check out the Wikipedia entry on the subject, a branding agency is simply a firm that specialises in creating and launching brands, as well as re-branding. “The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion,”
Hunt & Hawk Senior Designer, Tim Anderson, recently embarked on a track bicycle build and found ample similarities between his side project and his 'real job' designing websites. Here are his intriguing insights
AI has been used to create a series of incredible Sydney Opera House redesigns in the wake of the iconic structure's 50th birthday. How different would Sydney’s skyline look if the whole thing was done on the cheap? It pays to remember that when the Sydney Opera House was finally completed, it was 10 years late… and 14 times over budget. Expected to cost around $7 million to build,
Rebranding is an inevitable move for many established businesses. But too often, these rebrands are pure fluff. A new logo. A modern colour palette. An updated email signature. A homepage refresh. But no tangible changes for your business. We say, ‘enough fluff’. There’s a better way. When done right, rebranding can revitalise your teams, engage your customers, grow your sales, and even save your business. You Need a Rebrand
What has 10 million views, a bright shade of pink, and sits alongside some of the most expensive buildings in the world? Aussie actress Margot Robbie’s walkthrough video of the Barbie Dreamhouse for Architectural Digest. Given Architectural Digest has more than 6 million subscribers on YouTube, it’s no surprise so many people clicked on Robbie’s in-character walkthrough of the dreamhouse. The magazine has amassed a massive following on social
Oh how the mighty have fallen. Although this phrase has biblical origins, it’s become hauntingly accurate for a string of iconic brands of a more recent time. From market-dominant positions, these global giants have suffered humiliating downfalls. Generally, similar themes have been at the core of the collapses. Notably, these companies have demonstrated an inability – or a stubbornness, even – to adapt to technological advances or changing consumer
Although UX and UI are terms often used interchangeably, they are different concepts. When combined effectively, they have the power to create meaningful, memorable, and enjoyable digital experiences. We’ve heard a lot about User Experience (UX) over the past few years. Where it was once acceptable to build a flashy website and hope for the best, the landscape has evolved. Today, the way a user interacts with a site
Growing your brand can be easier said than done. New ideas and companies are springing up every day. They’re all suffering the same fate. They’re all struggling to be heard, to be understood, and to build connections. Why is that? A quick online search should provide some answers. There are so many brands out there that many start to sound the same. With so much competition, it’s
The power of typography should not be underestimated. We explain why
Are you searching for the best graphic designer to help your business get noticed? We've identified a few non-negotiables that will guide you to your perfect match. Here's the scenario