“If you don’t like what is being said… change the conversation.” If only we could all be as charismatic as Don Draper. Played with magnetic intensity by the impossibly-chiselled Jon Hamm, the suave creative director and main marketing man of AMC's award-winning Mad Men always knew just what to say at exactly the right moment. I’ve been re-watching the show again lately – it last aired eight years ago
Did you know the odds of finding a four-leaf clover are about one in 10,000? There’s less data around the chances of finding one on Saint Patrick’s Day – but one thing is certain, it’s a great time of the year to get lucky. The seasons are changing, the beer is flowing freely, and revellers across the globe get into the spirit of festivity whether they can
It will come as no surprise, but Saint Patrick’s Day is the biggest beer-drinking day of the year in many cities across the United States. One Nielsen survey found that beer sales on Saint Patrick’s Day in Chicago rose by 221% on the previous weekend’s figures. But the real question for beer drinkers looking to raise a glass to Ireland’s patron saint is simple: how do you get
We’ve all come across an Instagram profile that stops us in our tracks—but have you ever felt like someone on social media was simply too perfect? Perhaps you’ve just stumbled upon Aaditya Iyer. When the handsome ‘entrepreneur’ shared his first photo on Instagram in early February, a growing band of followers in his native India swooned. In less than two weeks, Iyer amassed a legion of more than 10,000
If there’s a sport that’s constantly refining and pushing the boundaries of technology, it’s Formula 1. With the new season set to begin this week in Bahrain, we’ll be watching with interest as it all unfolds. The way teams adapt to the many challenges consistently thrown in their direction and the speed in which they react is seriously gripping. And while we might not all ‘play’ in a world
It’s time for a quick history lesson… Some of you might recall the days of jetsetting to the other side of the world, firmly gripping a pocket translator phrasebook wherever you went. Sí? Oui? Ja? We’ve come a long way. Or have we? While attempts at translation technologies can be traced to the late 1940s – that’s not a typo – it was in 1992 that the world’s first public
ChatGPT is everywhere. It’s the name on every marketer’s lips and the Artificial Intelligence tool that has copywriters freaking out about their job security. But there are pros and cons to using ChatGPT. While plenty focus on the positives, don’t forget about the downsides. 👉 You have to be logged in to use it. That means it’s tracking every little thing you’re asking it, learning about you, profiling
We’ve heard a lot about User Experience (UX) over the past few years. Where it was once acceptable to build a flashy website and hope for the best, we’ve evolved. Today the way a user interacts with a site or product and the entire digital journey is one of the most powerful elements of design. UX covers a range of digital elements like usability, utility, ease of
Business is hustle and grind. As you flip from one priority to the next, it can be hard to find time to work on the business rather than in the business. But as Einstein so eloquently shared, doing the same thing but expecting different results is the definition of insanity. If you’re ready to make 2023 a year to remember, keep reading. The real magic happens when
Type is what meaning looks like. – Max Phillips, Signal Type Foundry Words are everywhere. We may live in a digital world, but the average person still reads around 7,500 words a day! That’s a lot of opportunities to influence your audience, provided you can grab their attention to begin with. So how do you do that in a world of shrinking attention spans and ever-increasing amounts of