Rebranding is inevitable. But too many rebrands are pure fluff. A new logo, a modern colour palette, not much else. Your email signature and home page change—but nothing changes for your business. But we say ‘enough fluff’. There’s a better way. Done right, rebranding can revitalise your teams, engage your customers, grow your sales—and even save your business. You need a rebrand when
Social selling takes age-old truths about human nature and designs them for the emerging business internet—cleaned up, people-based, and largely happening on LinkedIn. You’ve got a great business. Your clients and customers love it. But you’ve hit a ceiling. Growth is elusive. You’ve tried what you know about social selling, digital marketing—and digital agencies—but you get junk leads. Empty clicks—or crickets. You’re doing it wrong. People made you great
A new website is what you need—we get it. It’s outdated. A bit tired. And it doesn’t work. The last web designers promised the world—but now the shine’s worn off, you’re in a world of disappointment. You suspect that you’re closing sales despite your website—not because of it. So you need a new website. From… another web agency? Beware—the curse of the new website starts there. If you
Too many industry insiders don’t dare say it. Most marketing agencies suck. It’s not rocket science—but too many marketing agencies burn your fuel, then never break atmosphere. You’ve probably learnt the hard way. After bootstrapping, then funding, then building a culture that’s ready to scale—you’ve been let down by a marketing or branding agency. Big promises, bigger briefings, avalanches of slick documents full of (ahem)
Sales is like dating. You have to show your prospect (your date) why you are “not like everyone else” - which seems to be easier said than done. While you might understand what your business stands for and why it is unique, you could still be struggling with articulating your value proposition. Neglect this and you'll risk losing many prospects. In fact, 54% of companies do