How to Bring Your SEO Content and UX Content Together We’ve all heard that cash is king. And in marketing, so is content. It’s a tale as old as time. But who are you writing for? And is that the right choice? In the war between bots and humans, it’s hard to pick a winner from either corner of the ring. There are die-hard fans of both.
Delight your Customers with RevOps Customer experience is the key to growth. After all, there are other similar services, products, and even companies. So why someone chooses you, comes down to the customer experience (CX). And it starts with your brand. As soon as your brand reaches someone, they’re enrolled in your unique CX. Whether they see an ad, visit your website, or buy a product or
Are you Ready? What’s in a name? Well if we’re talking your domain name, that’s your digital access pass. We also call it your digital address to find your ultimate sales machine (also affectionately called your website). Clients, prospects, lurkers, and future employees use your web address and domain name to interact with your site and find you on search engines like Google. Names end in a variety
Branding is dead. Long live CX. Lots of people are saying it. We agree with the CX bit—but even in the new world of Customer Experience (CX), the death of branding has been greatly exaggerated. Great branding doesn’t compete with CX. Great branding is the foundation of CX. Ok so what goes into a great brand? It’s much more than a logo or identity. We live by that—in fact
‘RevOps’—the new business buzzword. 'RevOps' stands for ‘Revenue Operations’—and it's relevant across every aspect of your business. Job roles focused on revenue—like Chief Revenue Officer and Vice President of Revenue—are growing twice as fast as similar sales roles on LinkedIn. We work Revops every day. At its heart, RevOps is about maximising revenue—through the lens of Customer Experience before, during and after sales. That lens helps reimagine roles into
Rebranding is inevitable. But too many rebrands are pure fluff. A new logo, a modern colour palette, not much else. Your email signature and home page change—but nothing changes for your business. But we say ‘enough fluff’. There’s a better way. Done right, rebranding can revitalise your teams, engage your customers, grow your sales—and even save your business. You need a rebrand when
Social selling takes age-old truths about human nature and designs them for the emerging business internet—cleaned up, people-based, and largely happening on LinkedIn. You’ve got a great business. Your clients and customers love it. But you’ve hit a ceiling. Growth is elusive. You’ve tried what you know about social selling, digital marketing—and digital agencies—but you get junk leads. Empty clicks—or crickets. You’re doing it wrong. People made you great
A new website is what you need—we get it. It’s outdated. A bit tired. And it doesn’t work. The last web designers promised the world—but now the shine’s worn off, you’re in a world of disappointment. You suspect that you’re closing sales despite your website—not because of it. So you need a new website. From… another web agency? Beware—the curse of the new website starts there. If you
Too many industry insiders don’t dare say it. Most marketing agencies suck. It’s not rocket science—but too many marketing agencies burn your fuel, then never break atmosphere. You’ve probably learnt the hard way. After bootstrapping, then funding, then building a culture that’s ready to scale—you’ve been let down by a marketing or branding agency. Big promises, bigger briefings, avalanches of slick documents full of (ahem)
Sales is like dating. You have to show your prospect (your date) why you are “not like everyone else” - which seems to be easier said than done. While you might understand what your business stands for and why it is unique, you could still be struggling with articulating your value proposition. Neglect this and you'll risk losing many prospects. In fact, 54% of companies do