Oh how the mighty have fallen. Although this phrase has biblical origins, it’s become hauntingly accurate for a string of iconic brands of a more recent time. From market-dominant positions, these global giants have suffered humiliating downfalls. Generally, similar themes have been at the core of the collapses. Notably, these companies have demonstrated an inability – or a stubbornness, even – to adapt to technological advances or changing consumer
“If you don’t like what is being said… change the conversation.” If only we could all be as charismatic as Don Draper. Played with magnetic intensity by the impossibly-chiselled Jon Hamm, the suave creative director and main marketing man of AMC's award-winning Mad Men always knew just what to say at exactly the right moment. I’ve been re-watching the show again lately – it last aired eight years ago
Call us crazy, but we looove tech. Which is why it’s a given that tech companies make up 90% of our clients here at Hunt & Hawk. These clients inspire our team to embrace the latest innovations, improve our processes with tech, and leverage trending tools like Artificial Intelligence (AI). It’s also why we love incorporating tech into day-to-day activities, including our morning meetings. For months now, these daily
You make your own luck, as the saying goes, and that’s as true in marketing as in just about every other aspect of life. Even if your product or service is best-in-class, you still need an element of good fortune to get it out in front of a mass audience. Some businesses fall at the first hurdle – swept away by a tidal wave of day-to-day duties
Did you know the odds of finding a four-leaf clover are about one in 10,000? There’s less data around the chances of finding one on Saint Patrick’s Day – but one thing is certain, it’s a great time of the year to get lucky. The seasons are changing, the beer is flowing freely, and revellers across the globe get into the spirit of festivity whether they can
It will come as no surprise, but Saint Patrick’s Day is the biggest beer-drinking day of the year in many cities across the United States. One Nielsen survey found that beer sales on Saint Patrick’s Day in Chicago rose by 221% on the previous weekend’s figures. But the real question for beer drinkers looking to raise a glass to Ireland’s patron saint is simple: how do you get
We’ve all come across an Instagram profile that stops us in our tracks—but have you ever felt like someone on social media was simply too perfect? Perhaps you’ve just stumbled upon Aaditya Iyer. When the handsome ‘entrepreneur’ shared his first photo on Instagram in early February, a growing band of followers in his native India swooned. In less than two weeks, Iyer amassed a legion of more than 10,000
If there’s a sport that’s constantly refining and pushing the boundaries of technology, it’s Formula 1. With the new season set to begin this week in Bahrain, we’ll be watching with interest as it all unfolds. The way teams adapt to the many challenges consistently thrown in their direction and the speed in which they react is seriously gripping. And while we might not all ‘play’ in a world
It’s time for a quick history lesson… Some of you might recall the days of jetsetting to the other side of the world, firmly gripping a pocket translator phrasebook wherever you went. Sí? Oui? Ja? We’ve come a long way. Or have we? While attempts at translation technologies can be traced to the late 1940s – that’s not a typo – it was in 1992 that the world’s first public
SEO. It’s an acronym we constantly hear in the digital marketing world, and with good reason. Online content with SEO at its heart is a powerful tool for generating organic website traffic – in other words, being seen by audiences relevant to your business. After all, the acronym does stand for search engine optimisation. In simpler terms, that means appeasing Google. It’s the only search engine that really counts. So what