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Branding is dead. Long live CX. Lots of people are saying it.  We agree with the CX bit—but even in the new world of Customer Experience (CX), the death of branding has been greatly exaggerated. Great branding doesn’t compete with CX. Great branding is the foundation of CX. Ok so what goes into a great brand? It’s much more than a logo or identity. We live by that—in fact

‘RevOps’—the new business buzzword.  'RevOps' stands for ‘Revenue Operations’—and it's relevant across every aspect of your business. Job roles focused on revenue—like Chief Revenue Officer and Vice President of Revenue—are growing twice as fast as similar sales roles on LinkedIn. We work Revops every day. At its heart, RevOps is about maximising revenue—through the lens of Customer Experience before, during and after sales. That lens helps reimagine roles into