How to Bring Your SEO Content and UX Content Together We’ve all heard that cash is king. And in marketing, so is content. It’s a tale as old as time. But who are you writing for? And is that the right choice? In the war between bots and humans, it’s hard to pick a winner from either corner of the ring. There are die-hard fans of both.
Snap up more digital real estate. The new domain .Au is here!
Are you Ready? What’s in a name? Well if we’re talking your domain name, that’s your digital access pass. We also call it your digital address to find your ultimate sales machine (also affectionately called your website). Clients, prospects, lurkers, and future employees use your web address and domain name to interact with your site and find you on search engines like Google. Names end in a variety
Bold moves to growth: How GIBS supercharged sales with HubSpot.
For Rod Stead—General Manager at GI Building Sciences (GIBS)—bold marketing with Hunt & Hawk grew his sales by 10x—and made his company a fortune. As manufacturers of green building insulation, GIBS entered the pandemic concerned that growth might be out of reach. After mixed success with past marketing and sales efforts, they had no accountability, visibility, or strategy—or the tech to tie it all together. They were flying
Why your CRM can run your business. There’s a new chemistry emerging in business management. Software offers ever more data. Integrations become ever more possible and ever more complex. Business success comes from coherence, and one tool is emerging—to rule them all. That one tool is a Business-wide Management Tool. It may be closer at hand than you think—as close as choosing and mastering the right CRM (spoiler
Too many industry insiders don’t dare say it. Most marketing agencies suck. It’s not rocket science—but too many marketing agencies burn your fuel, then never break atmosphere. You’ve probably learnt the hard way. After bootstrapping, then funding, then building a culture that’s ready to scale—you’ve been let down by a marketing or branding agency. Big promises, bigger briefings, avalanches of slick documents full of (ahem)
Know Your Worth, Don’t Settle: Articulating Your Value Proposition
Sales is like dating. You have to show your prospect (your date) why you are “not like everyone else” - which seems to be easier said than done. While you might understand what your business stands for and why it is unique, you could still be struggling with articulating your value proposition. Neglect this and you'll risk losing many prospects. In fact, 54% of companies do