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It’s so difficult to stay ahead of the pack as an accounting firm. But if you find your niche as an Accounting firm, you have the advantage. Competition is rife in the accounting industry. It seems that every firm tries to offer every possible service. To everyone. And you’re not just competing against local firms anymore either. Cloud computing technology, coupled with increasingly remote workforces, creates global competition. Yeah,

It's better if you can move leads through your pipeline more quickly. But what's the best way to do this? The key is to evaluate your current sales process, see where the opportunities to streamline are, and implement actionable tips that keep your leads informed & hot so you can finish stronger. Here are 7 tips on how to close your sales faster and finish stronger. 1. Get Talking Talk

Stop making the sale and instead have clients knocking on your door. This is the antithesis of the shotgun approach…It’s the slow and steady, long-term pay-off; it’s the not all-that instantly measurable, but a sure-as-hell worth it approach to driving sales in the long-run. So let’s begin… Demand Generation The first thing to remember about Demand Generation is that the demand for your service, your product, your wonderful and

Everyone wants to be successful until they see what it actually takes. Can you be successful with your sales and marketing activity through tough times? What does it actually take to succeed? (Warning—total BS) First, you need to understand that your sales & marketing activity is not always going to work. So whether there is a global crisis happening or not, there will be campaigns you put effort

So what even is a viral loop? Let me just say it’s like a virus, but for marketing. One person gets infected and then they spread it to everyone. Some examples of successful viral loops are from companies like Airbnb and Uber. They reinvented the wheel, but started off with very small consumer bases to get their ideas rolling before getting HUGE! Airbnb started off with a very