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I think we’re all settling into this “new normal” and it’s safe to say, like any good business and community, we’re adapting well and will be on the upturn within a couple of months. So we’ve prepared a list of things to help you make sure you’re able to adapt to the new normal of business and have everything continue to run smoothly. After all, as business owners, we’ll need some P.L.U.R. to get our clients RAVING about us!


Keep the PEACE by keeping your team well-informed. Optimise your processes so you can save time and money – or, in short, get PLANNING! Consider even planning for your planning to find what type of plan suits your business. Is this confusing? What we’re saying is that it may even make sense to have two, three, or more plans running concurrently. Whether it be a BHAG, a three/four/five-year plan, or a plan for failure instead of success – a plan is your playbook for who you are, where you’re going and why you’re bothering to do what you’re doing!


LOVE yourself enough to know what it is you’re good at and what sets you apart from the competition. This is how you LEVERAGE. What added skill, expertise, service, support, information, and ideas can you offer that is your point of difference and your unique brand? When you’re aware on what you can leverage on, you’ll know what you can use to adapt your business.

Ideally, your brand evokes a number of feelings from your clients and hopefully LOVE is one of them – because, let’s face it, you love your client$ too! Love is in the details (not only in a customer service sense). Ask yourself: what is your edge? How can I best serve?


UNITY is the UPTURN – a.k.a. upsell. Take time to understand the experiences and goals of your clients, and give them a consultative take on their business. Know what they want to achieve, what makes their heart yearn and how it is you can make their dreams a reality. They’re dreaming big, you’re dreaming big… and look(!) you’ve got your upsell!

This will mean an investment of your time, so it might not be for everyone. In B2B, though, it is hugely helpful because investments are larger, unions are longer, and the pool is smaller.


RESPECT means REPEATING the process. Because if you have respect for yourself and your clients, you are always aiming to shake things up and find newer, better ways to deliver the goods. Your brand is fluid and is constantly building on itself. So ask yourselves, what part of our business are we going to leverage and spotlight this year? You’re not a one-trick pony!

Give respect to your clients to make sure they are feeling LOVED. It’s customer service with a heart. Do it because you actually care and the results are phenomenal! 😉 And… repeat (of course!) – “always be selling” but rather, it should be “always be conscious” – finding out new ways to help your clients achieve their dreams.

Lastly, don’t forget to do a little dance today!

Want to find out how Hunt & Hawk can help you implement and achieve these simple steps?