Snap up more digital real estate. The new domain .Au is here!
Are you Ready?
What’s in a name?
Well if we’re talking your domain name, that’s your digital access pass. We also call it your digital address to find your ultimate sales machine (also affectionately called your website). Clients, prospects, lurkers, and future employees use your web address and domain name to interact with your site and find you on search engines like Google. Names end in a variety of ways often like www.company.com.au. Until now, Australian sites were registered under the second-level domain with a regional TLD (see image below). In fact, over 90% of Australian sites were registered under .com.au.
Why drop the TLD ending?
Dropping the extension upgrades web addresses to become second-level domains. We also call them direct domains. So what’s the big deal? Firstly, it can be confusing to remember who’s a .com, .com.au, .net.au, .org.au, and more! We all know when you confuse, you lose. And secondly for Aussie companies wanting to boost their Australian presence and connection to other fellow nationals, this is the uniquely Australian way to do it. As a bonus idea, there’s a lot of availability in the .Au domain space because it’s so new. Now might be the time to expand your domain collection too!
Why you need to move fast.
On 12 April 2021, we saw the arrival of straight .au domains. These short and sweet names are available right now. Already 3.7 million have been snapped up. And everyone who has an Australian presence gets first dibs on the matching .au address. But here’s the catch. VIP passes are only valid until 20 Sept 2022. While some might still think it’s optional, it’s highly recommended! Only one person can hold a domain at a time, so it’s wise to make sure that name belongs to its rightful owner – you!
It’s on trend with the world.
Ever heard of a .uk address? Or a .nz one? Or even a .ca one? This move brings Australia to the table along with other countries like the UK, New Zealand, Canada, and the US. In fact, it’s the biggest change in the web domain arena for Aussies since the 1980s. With less than 20 days left on the clock, it’s time to channel your carpe diem.
Some reasons to switch over.
Since Aussies like selecting local partners, the ending of the domain name as .au is clearly linked to Australia (both .com.au and .au). Shorter URL names are easier to remember and find. Plus if you buy it first, it prevents the competition from moving in on your territory or worse yet, scammers! This limited time offer expires on 21st Sept, when all unclaimed .au domains will be released to the general public. So if you’re thinking there’s even a 1% chance you might want it, now is the time to take action.
Top reasons to switch today.
Untangling your domain strategy can be complex for website owners, so we’ve made it simple.
Protect your market position today.
Don’t miss out on the chance to keep your options open and expand your digital presence. Getting in on the .au switch helps you stay ahead of the pack, reach Aussies better, and creates more room for global domination. You’ve invested a lot of blood, sweat, and tears into building your business, so don’t lose ground. Reserve your direct .au domain today to cover your bases. It’s a smart move to ensure your visitors can find you no matter what extensions they type into Google.
If you need help sorting your Ps and Qs and your .coms and .aus, we’ve got you covered. Reach out to us today for a confidential chat about your website!